Gerber Lil' Bits Cereal
After Nestlé transitioned their base Gerber Baby Food line from cardboard cartons to plastic canisters, they began adding products for older babies & toddlers to the category. Fun and contemporary designs with a heavy emphasis on appetite appeal were initially created for three varieties. Aimed at older babies, a much more playful & colorful approach was applied, without compromising the healthy & natural qualities of the product.
